Category Archives: BRM 353 (latest)

BRM 353 Week 5 Product Development Phase III (2 PPT) latest

BRM 353 Week 5 Product Development Phase III (2 PPT) latest

BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper

Refer back to the brand chosen for the Week 1 assignment.
Discuss each of the following questions in 175 to 350 words each:
How is your brand marketed in different countries? Does it use a standardized or customized approach?
Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers) latest

BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers) latest

 

This Tutorial contains 2 Papers

BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper
Refer back to the brand chosen for the Week 1 assignment.
Discuss each of the following questions in 175 to 350 words each:
How is your brand marketed in different countries? Does it use a standardized or customized approach?
Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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BRM 353 Week 4 Brand Audit Presentation latest

BRM 353 Week 4 Brand Audit Presentation latest

BRM 353 Week 4 Brand Audit Presentation

Refer back to the brand chosen for the Week 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.
Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.
Include the following:
Background
Brand Inventory
Brand Exploratory
Strategic Recommendations
Tactical Recommendations
Include speaker notes on every slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the brand audit.

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BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers) latest

BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers) latest

This Tutorial contains 2 Papers

 BRM 353 Week 4 Boston Consulting Product Matrix
Research the Boston Consulting Product Matrix.
Imagine that you are a consultant within the industry.
Prepare a 350- to 525-word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team’s brand.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the implementation memo.

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BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) latest

BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) latest

This Tutorial contains 2 Papers

BRM 353 Week 3 Product Life Cycle Analysis Paper
Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:
Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.
Create a marketing strategy based on this position in the life-cycle:
Identify appropriate marketing tools
Assess challenges and opportunities as they relate to its niche competition and position in life cycle
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the worksheet.

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BRM 353 Week 3 Product Brand Development Phase II (2 Papers) latest

BRM 353 Week 3 Product Brand Development Phase II (2 Papers) latest

This Tutorial contains 2 Papers

 BRM 353 Week 3 Product/Brand Development: Phase II
Continue development of your product or brand in your Learning Team.
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
JC Penney
The Gap
Best Buy
Sears
Sony
NFL
K-mart
Wal-Mart
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
Submit the assignment to the Assignment Files tab.

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BRM 353 Week 2 Product Brand Development Phase I (2 PPT) latest

BRM 353 Week 2 Product Brand Development Phase I (2 PPT) latest

This Tutorial contains 2 Presentation


BRM 353 Week 2 Product Brand Development Phase I
Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.
For the first phase of development:
Identify the target market.
Define the brand elements using the six building blocks discussed in the readings.
Define the brand equity position.
Create a brand management strategy for the brand and its products.
How should the product be promoted/marketed?
Develop a social media strategy.
Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.
Create a 7- to 10-slide PowerPoint® presentation to present your brand or product.
Include speaker notes to add more detail and explanation to each slide.
Submit the assignment to the Assignment Files tab.

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BRM 353 Week 1 Loyal Customer Worksheet latest

BRM 353 Week 1 Loyal Customer Worksheet latest

 

BRM 353 Week 1 Loyal Customer Worksheet

Complete the Loyal Customer Worksheet.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the worksheet.
Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).
Cite all outside sources according to APA formatting guidelines.
Complete the following chart in 90- to 175- words:
Identify the four components of brand position:
Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.
Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
Identify current challenges and opportunities for the brand:
Evaluate brand equity in 90- to 175- words.

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BRM 353 All Assignments latest

BRM 353 All Assignments latest

 

BRM 353 Week 1 Loyal Customer Worksheet

BRM 353 Week 2 Product Brand Development Phase I (2 PPT)

BRM 353 Week 3 Product/Brand Development Phase II (2 Papers)

BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers)

BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers)

BRM 353 Week 4 Brand Audit Presentation

BRM 353 Week 5 Product/Brand Development Phase III (2 PPT)

BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers)

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