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Prepare a final version of your International Marketing Plan including a cover letter, cover page, and executive summary. Update and revise your plan based on the following considerations:
· Information gleaned from class experience
· Latest market developments
· Careful review of the strategy and rationale of your marketing plan
· Discuss how e-business may be used to effectively and efficiently market your selected product in your selected country. In your discussion assess how e-business may be used to promote and distribute your selected product.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation, including speaker’s notes, illustrating your Final International Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.
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