Category Archives: MKT 571 (latest)

UOP MKT 571 Week 1 Assignment Researching Marketing Questions

UOP MKT 571 Week 1 Assignment Researching Marketing Questions

 

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Purpose of Assignment

 

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

 

Assignment Steps

 

Part 1:

 

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is latest and has provided summary data but no insights or commentary for the SVP.

 

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

 

Major areas of increase and decrease in revenue or type and/or category of business

Trends that are evident in terms of revenue or type and/or category of business

Insights that would help formulate marketing strategies to either continue growth or reverse decline

Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

 

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

 

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

 

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

 

Name of Company

Location of Company Headquarters

Name of Product or Service selected

General description of company (number of employees, revenue, type of ownership, web page, etc.)

General description of product or service

Format your assignment consistent with APA guidelines.

 

Click the Assignment Files tab to submit your assignment.

 

 

UOP MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) latest

UOP MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) latest

 

 

 

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Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

• Required executive summary elements:

o Strategic Objectives

o Products or Services

• Optional executive summary elements:

o Resources Needed

o Projected Outcomes

Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

• Incorporate Understanding Target Markets (Week 2)

• Incorporate Promotion and the Product Life Cycle (Week 3)

• Incorporate Price and Channel Strategy (Week 4)

• Incorporate Marketing Communication and Brand Strategy (Week 5)

• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Week 5 Team Assignment Media Options (StarBucks) latest

UOP MKT 571 Week 5 Team Assignment Media Options (StarBucks) latest

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MKT 571 Week 5 Team Assignment Media Options (StarBucks) latest

Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and latest media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and latest media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one latest (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the latest media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) latest

UOP MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) latest

 

 

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Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

• Situational Analysis:

o Vision , Mission, Strategic objectives, Values

o Strengths/Weaknesses

o Competitor’s Strengths/Weaknesses

o Market Segments

• Product, Place/Distribution, Promotion, and Price Strategies:

o Creating a Brand Image

o Maintaining Brand Image

o Branding Concerns

o Promotion/Integrated Marketing Communication

o Advertising Strategy/Objectives

o Push and Pull

o Media Strategy

o Advertising Execution

o Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) latest

UOP MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) latest

 

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Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

• Price and Place/Distribution:

o Distribution Strategies

o Channels, Mass, Selective, Exclusive

o Positioning within channels

o Dynamic/Static Pricing Strategies

o Channel tactics (Pricing)

o Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

UOP MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone) latest

UOP MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone) latest

 

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MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone) latest

 

Purpose of Assignment

Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor’s product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.

Assignment Steps

Resource: Plunkett Research Online located in the University Library.

Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.

Include the following:

• Brief SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength).

• A graph or chart if the team deems it necessary.

Include two of the following:

• Definition of product or service.

• Description of product or service–marketing message.

• Why the product or service needs to be introduced or refreshed (target audience).

• Address competition in each region and how the latest product or refresh provides a competitive advantage.

• Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Week 3 Assignment Promotion and the Product Life Cycle (Nike) latest

UOP MKT 571 Week 3 Assignment Promotion and the Product Life Cycle (Nike) latest

 

 

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Purpose of Assignment

All products/services go through a life cycle of NPI (latest product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft® Word.

Incorporate a product strategy that addresses the following:

• At least three areas of the product life cycle (NPI-latest product introduction, growth, maturity and decline).

• How you will measure (what metrics will be used to determine success or failure) the marketing activities.

• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

• Address three elements of the Product and Promotion List (see below).

o Product and Promotion List:

  • Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Direct Marketing
  • Public Relations/Strategies
  • Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Week 2 Assignment Understanding Target Markets (Nike) latest

UOP MKT 571 Week 2 Assignment Understanding Target Markets (Nike) latest

 

 

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Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

• Research List of Topics:

o Primary Research

o Secondary Research

o Consumer Analysis

o Customer Profile

o Continuous Consumer Monitoring & Research

o Environmental Scanning

o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

o Current Opportunities

o Potential Future Opportunities

o Current Threats

o Potential Future Threat

• Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

UOP MKT 571 Final Exam Guide (New, 2018) latest

UOP MKT 571 Final Exam Guide (New, 2018) latest

 

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1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.

 

• style

  • 

theme
  • trend

• pattern

 

2. A firm should use undifferentiated marketing to promote its products when:

  • 

the market shows several natural segments.
  • 

it wants to appeal to multiple market segments.—not sure
  • 

it wants to customize its products for each consumer.



all consumers have roughly the same wants and preferences.

 

3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a latest model. Three months into the launch of the latest model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?

  • 

Perceived quality
  • 

Market share
  • 

Customer awareness



Shareholder value

 

4. ———-is the first step a firm should take while setting the price for a product.

  • 

Determining demand
  • 

Selecting the pricing objective
  • 

Selecting a pricing method



Estimating cost

 

5. Business markets differ from consumer markets in that:

  • 

in business markets, purchasing is often executed through intermediaries.
  • 

the total demand for many goods and services in business markets is elastic.
  • 

buying decisions in business markets are subject to multiple influences.



in business markets, a marketer typically deals with several smaller buyers.

 

 

6. Which of the following best describes the term product system?

  • 

It is a set of variants that are developed for a single product.
  • 

It is a group of products that perform a similar function and belong to a single product class.
  • 

It refers to a set of products available only to high-income consumers.



It refers to a set of different but related items that operate in a compatible manner.

 

7. The width of a company’s product mix refers to:

  • 

the extent to which the different product lines in the mix are related in terms of end use.
  • 

the number of variants offered for each product in a product line.
  • 

the number of different product lines carried by the company.



the total number of items in the product mix.

 

8. Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives.

  • 

chief marketing officer
  • 

finance manager
  • 

chief information officer



marketing manager

 

 

 

9. In which of the following stages of a product life cycle are profits nonexistent?

  • 

Introduction
  • 

Maturity
  • 

Decline



Growth

 

10. Which of the following statements is true of personal communications channels?

  • 

Their influence on purchase decisions is significant when products are purchased frequently.
  • 

Their effectiveness derives from individualized presentation and feedback.
  • 

They are often less effective than mass communication channels.



They include public relations, advertising, and sales promotions.

 

11. __________ refers to the capacity to satisfy humanity’s needs without harming future generations.

  • 

Profitability
  • 

Sustainability
  • 

Accountability



Durability

 

12. Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company’s products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?

  • 

Geographic segmentation
  • 

Psychographic segmentation
  • 

Demographic segmentation



Behavioral segmentation

 

13. Which of the following is a difference between business markets and consumer markets?

  • 

In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.
  • 

Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.
  • 

In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.



Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.

 

14. Which of the following measures reflects the short-term results of a firm’s marketing efforts?

  • 

Perceived quality
  • 

Customer awareness
  • 

Sales turnover



Market share

 

15. __________ refers to the activity of designing a company’s product and image so that they occupy a distinctive place in the minds of the target market.

  • 

Targeting
  • 

Segmentation
  • 

Positioning



Customization

 

16. __________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points.

  • 

Product modification
  • 

Customer cloning
  • 

Customer relationship management



Enterprise resource planning

 

17. The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service.

  • 

legal environment
  • 

demographic environment
  • 

natural environment



task environment

 

18. __________ divides the market into units such as nations, states, regions, cities, or neighborhoods.

  • 

Geographic segmentation
  • 

Behavioral segmentation
  • 

Demographic segmentation



Psychographic segmentation

 

19. In the context of the value chain, __________ is a primary activity that involves bringing materials into the business.

  • operations
  • 

inbound logistics
  • 

technology development



marketing

 

20. __________ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require.

  • 

Multiple segment specialization
  • 

Single-segment concentration
  • 

Individual marketing



Full market coverage

 

21. Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called __________.

  • 

agents
  • 

merchants
  • 

jobbers



facilitators

 

22. Which of the following statements is true of a sharing economy?

  • 

An organization’s trust and reputation have little role in determining its place in a sharing economy.
  • 

A sharing economy is primarily the result of two activities, harvesting and divesting.
  • 

Self-policing mechanisms are typically absent in most platforms that form part of a sharing-related business.



In a sharing economy, an individual experiences the benefits of being both a consumer and a producer.

 

23. Which of the following statements is true of fads?

  • 

They usually satisfy a strong customer need.
  • 

They tend to win over only a limited following.
  • 

They have a long acceptance cycle.



They last for several generations.

 

24. The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm’s budget.

  • 

customer acquisition process
  • 

customer relationship management process
  • 

latest-offering realization process



fulfillment management process

 

25. When marketers combine an existing brand with a latest brand, the product is called a __________.

  • 

sub-brand
  • 

parent brand
  • 

master brand



family brand

 

26. __________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement.

  • 

Introduction
  • 

Growth
  • 

Decline



Maturity

 

27. __________ seeks to create brand awareness among consumers and communicate to them about latest products or latest features of existing products.

  • 

Informative advertising
  • 

Reinforcement advertising
  • 

Reminder advertising



Persuasive advertising

 

28. A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service.

  • 

value proposition
  • 

value network
  • 

project objective



mission statement

 

29. A company that interacts with its customers to get product ideas should:

  • 

engage the right customers in the right way.
  • 

allow all its customers to participate in the product-design process.
  • 

focus solely on its lead users.



prohibit customers from innovating products without its consent.

 

30. __________ is one of the methods used to develop ideas for a latest product in which each feature of an existing product is noted and modified.

  • 

Attribute listing
  • 

Morphological analysis
  • 

Mind mapping



Reverse-assumption analysis

 

MKT 571 Week 6 DQ 3 latest

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Ethical/Legal Issues

We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product?  Are there any ethical or potential legal issues?

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