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Focus of the Business Plan
1. Executive Summary:
a. A page of plan highlights
2. Company Description:
a. What business will you be in? What will you do? Describe the following elements:
Company Goals and Objectives
Legal form of ownership
3. Product or Service:
a. Describe your product or service and the benefits it will provide for customers
Describe the industry and how you will position your company
4. Market Analysis:
To whom will you market your products?
Describe pricing, promotion, distribution and forecasts for your product/service
5. Strategy and Implementation:
Describe your most important company competitive strengths and core competencies.
Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service
6. Management Team:
What background experience, skills, and strengths do you personally bring to this new venture?
Who are the key members of the team? What strengths do they bring to the venture?
What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.
7. Financial Plan:
a. Include material on the following:
Source and use of funds sheet (how much money a firm needs, how it will raise money, and what the money will be used for)
Assumptions sheet (explanation of the most critical assumptions that your financial statements are based on)
Pro Forma Income Statement
Cash Flow Statement
Appendices (any supporting documentation)
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