Category Archives: OMM 615

ASH OMM 615 Week 1 Assignment Concept of Branding Latest

ASH OMM 615 Week 1 Assignment Concept of Branding Latest

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OMM 615 Week 1 Assignment Concept of Branding Latest

ASH OMM 615 Week 1 Discussion 1 IMC and Marcom Latest

ASH OMM 615 Week 1 Discussion 1 IMC and Marcom Latest

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OMM 615 Week 1 Discussion 1 IMC and Marcom Latest

OMM 615 Week 1 Discussion 1 IMC and Marcom

 

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at leasttwo of your classmates’ posts.

 

ASH OMM 615 Week 1 Discussion 2 Marketing Management Latest

ASH OMM 615 Week 1 Discussion 2 Marketing Management Latest

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OMM 615 Week 1 Discussion 2 Marketing Management Latest

OMM 615 Week 1 Discussion 2 Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers?

ASH OMM 615 Week 2 Assignment IMC Tactics Latest

ASH OMM 615 Week 2 Assignment IMC Tactics Latest

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OMM 615 Week 2 Assignment IMC Tactics Latest

ASH OMM 615 Week 2 Discussion 1 Buyer Decision Process Latest

ASH OMM 615 Week 2 Discussion 1 Buyer Decision Process Latest

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OMM 615 Week 2 Discussion 1 Buyer Decision Process Latest

OMM 615 Week 2 Discussion 1 Buyer Decision Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Latest

ASH OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Latest

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OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Latest

OMM 615 Week 2 Discussion 2 Market Opportunity Analysis

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 3 Assignment Media Buying Latest

ASH OMM 615 Week 3 Assignment Media Buying Latest

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OMM 615 Week 3 Assignment Media Buying Latest

 

 

ASH OMM 615 Week 3 Discussion 1 Latest

ASH OMM 615 Week 3 Discussion 1 Latest

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OMM 615 Week 3 Discussion 1 Latest

OMM 615 Week 3 Discussion 1

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 3 Discussion 2 Advertising Latest

ASH OMM 615 Week 3 Discussion 2 Advertising Latest

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OMM 615 Week 3 Discussion 2 Advertising Latest

OMM 615 Week 3 Discussion 2 Advertising

Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.

ASH OMM 615 Week 4 Assignment Consumer Promotions Latest

ASH OMM 615 Week 4 Assignment Consumer Promotions Latest

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OMM 615 Week 4 Assignment Consumer Promotions Latest