Category Archives: PSY 322

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis Latest

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis Latest

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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis Latest

PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

Define consumer psychology.

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

 

 

 

 

PSY 322 Week 2 Individual Assignment Marketing Communication Memo Latest

PSY 322 Week 2 Individual Assignment Marketing Communication Memo Latest

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PSY 322 Week 2 Individual Assignment Marketing Communication Memo Latest

We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link

PSY322 Week 2 Individual Assignment Marketing Communication Memo

Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

A nonprofit organization that teaches Tai Chi for health and balance and stress reduction

A pet store that offers organic, healthy food and environmentally friendly toys and beds

A music store that wants to expand beyond guitars and drums to other instruments and sheet music

The memo must include the following:

Two different strategies based on two different demographics, such as differences in age, race, income or location

Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs. 

You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.

This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.

 

 

 

 

 

 

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References Latest

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References Latest

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PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References Latest

Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

 

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message Latest

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message Latest

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PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message Latest

We have a Latest Week 3 individual Assignment but with different description/instruction, which can be found here on this link

PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message

Select a consumer group that you are interested in.

Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors)  See VALS, Ch 3 in Consumer Behavior)

Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

Present this info in a 12-slide powerpoint with notes.

PowerPoint Presentation: With Notes and References.

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline Latest

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline Latest

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PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline Latest

We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link

Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints.

Click the Assignment Files tab to submit your assignment.

Format your paper consistent with APA guideline, including references.

 

 

 

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map Latest

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map Latest

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PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map Latest

We have a Latest Week 3 Team Assignment but with different description/instruction, which can be found here on this link

PSY 322 Week 3 Consumer Traits and Behaviors Paper and Presentation Conceptual Map

Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!

 

Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.

 

 

PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper Latest

PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper Latest

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PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper Latest

Select a product or service with which you are familiar.

Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

Choose three external factors that affect consumer behavior. Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service.

Political

Legal

Social

Ecological

Cultural

Technological

Business ethics

Format

 

Click the Assignment Files tab to submit your assignment.

 

 

 

 

PSY 322 Week 5 Individual Assignment Case Study Analysis Latest

PSY 322 Week 5 Individual Assignment Case Study Analysis Latest

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PSY 322 Week 5 Individual Assignment Case Study Analysis Latest

We have a Latest Week 5 Individual Assignment but with different description/instruction, which can be found here on this link

PSY322 Week 5 Individual Assignment Case Study Analysis

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

u   Case One: Japan to Apple’s iPhone: “No Thanks!”

Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. 

Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.

u   Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?

Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.

Explain global issues that may influence consumer behavior.

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Power Point Presentation with 15 slides and references

 

 

 

 

PSY 322 Week 5 Individual Assignment Case Study Analysis Paper Latest

PSY 322 Week 5 Individual Assignment Case Study Analysis Paper Latest

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http://www.assignmentclick.com/psy-322-uop/psy-322-week-5-individual-assignment-case-study-analysis-paper-latest

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PSY 322 Week 5 Individual Assignment Case Study Analysis Paper Latest

We have another Week 5 Individual Assignment but with different description/instruction, which can be found here on this link

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

Case One: Japan to Apple’s iPhone: “No Thanks!”

Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.

Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.

Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?

Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.

Explain global issues that may influence consumer behavior.

Format your paper consistent with APA guideline, including references.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 

 

 

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation Latest

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation Latest

Check this A+ tutorial guideline at

http://www.assignmentclick.com/psy-322-uop/psy-322-week-5-team-assignment-consumer-traits-and-behaviors-paper-and-presentation-latest

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PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation Latest

We have a Latest Week 5 Team Assignment but with different description/instruction, which can be found here on this link

PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation

Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following:

u   Identify three psychological processes and three social processes that may influence consumer behavior.

u   For each of the six processes, describe a marketing plan that would use trigger those processes to get people to buy your product or service.

u   Each marketing plan must include with examples of the wording of your ads or focus of your social networking, and show how they are tied to the psychological or social process.

For example, you might write the ad copy, describe the images and outline a social networking campaign you would use to sell a health club membership to members of the Young Digerati group.

You could also create a marketing campaign that would take into account the needs of consumers who wish to choose a product that closely matches their self-image.

Be as specific as possible! Give examples.

Include at least eight sources; half should be peer-reviewed research from academic journals.

Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes.

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Tutrorial Includes:

Academic paper and Power Point Presentation (BOTH required assignments)